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Ram unveils EV pickup concept that will compete with Ford, GM and Rivian

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Add another participant to the high-stakes battleground of EV pickups.

At CES Las Vegas, Ram Trucks (STLA) unveiled the Ram Revolution 1500 EV Concept, a full-size pickup truck that will likely mirror a production version that Ram says we’ll see later this year.

The production version, slated for 2024, will face stiff competition in the full-size EV pickup space, with the Ford F-150 Lightning and Chevrolet Silverado EV already on sale at that time.

However, the Ram 1500 Revolution has some interesting features. While the concept has “great saloon” style doors that swing open and likely won’t appear in the production version, one feature that will likely remain is what Ram is calling the industry’s first feature: third-row jump seats.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Concept (credit: Ram)

Ram says the truck’s motorized center gate can retract to reveal mounted jump seats, which can also be removed to allow for multiple flexible seating configurations. Ram also says that when the center gate is retracted, the entire length of the car is available for long loads, allowing for a pass-through (which includes the frunk) that can accommodate objects up to 18 feet. big.

Ram says the concept is based on the STLA Frame body-on-frame chassis that was built specifically for electric vehicles, and in this case will feature two Electric Drive Modules (EDMs) to provide all-wheel drive.

No other specs were provided in the reveal, but one would expect the truck to feature similar features to the competition, as well as similar pricing.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Concept (credit: Ram)

Ram says he faced a number of challenges when creating the EV pickup to appeal to his customers. “First, the battery packaging, because batteries are very, very heavy,” Mike Koval, CEO of Ram Brands, said of one of the biggest challenges, in an interview with Yahoo Finance in Las Vegas.

“I think the research continues to suggest and support that truck drivers, and even current buyers, are increasingly open to the idea of ​​electrification in their pickup trucks, yet they tell us over and over, please don’t compromise, please don’t sacrifice the key attributes we care about most – which historically was payload and trailer,” said Koval.

Koval said that range and charge time are top customer desires, so Ram’s engineers had to come up with an architecture that would be able to support the weight of the battery.

Because of the smaller electric motors used, Ram engineers were able to expand the cabin by 4 inches, which in the automotive world is huge to create more space and luxury in the cabin. Ram trucks are known for some of the best, if not the best, interiors of any truck series, and Koval says his customers expect that part of the equation to remain in whatever truck they make.

Ram Revolution 1500 EV Concept (credit: Ram)

Ram Revolution 1500 EV Concept (credit: Ram)

Koval says his creature offers comforts like a larger cabin, Revolution EV flexibility for mixed-use cases, battery capacity (which some rumors could be 500 miles), and propulsion systems (a hybrid range-extender truck could be in the works ), will help win in the field of sales.

“I think that’s what’s going to help differentiate RAM from the other guys: we’re going to bring a better set of solutions to market from 2024 onwards that I think will better serve the real needs of customers as we transition to electrification,” he says.

Pras Subramanian is a reporter for Yahoo Finance. You can follow him on twitter is on Instagram.

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