Gainesville, Florida – LEARFIELD recently appointed company veteran Darren McPhail as General Manager of Florida Gators Sports Properties. This is the multimedia rights holder and sports he marketing arm of the University Athletic Association (UAA).
McPhail joined Gator Nation from the University of South Carolina. There he served as General Manager of the Gamecock Sports Properties team of LEARFIELD, where he represented Carolina. During his ten years in Columbia, South Carolina, McPhail was the property’s Associate General Manager and Senior Account where he also served as Executive.
At Florida Gators Sports Properties, McPhail leads an 11-member team with offices in Gainesville and Orlando. He will also serve as his liaison with his LEARFIELD major for the Athletics with his director Scott Stricklin. Florida Gators Sports Properties has worked fully with the UAA and oversees Gators’ corporate partners his platform as one element of his comprehensive multimedia rights relationship.
McPhail brings significant leadership and collegiate sports sponsorship sales and expertise to Florida Gators Sports Properties. McPhail complemented his ten years with the SEC and worked at Southern Miss College as an associate and his general manager of his team at the college’s sports-specialized Multimedia Rights in Hattiesburg. Prior to that, he was a former pro in Albany, Georgia, where he was the general manager of the Wildcats of the South Georgia Wildcats team for two years. .
“We are thrilled to have Darren join our management team,” Stricklin said. “Darren has a proven track record of building profitable strategies and relationships for our athletics partners and helping them grow their brands. We welcome him and his family to Gainesville.”
Joe Baldini, LEARFIELD’s Senior Vice President of Multimedia Rights, said: “He brings his SEC and industry experience to Florida and is the perfect person to lead Florida Gators Sports Properties as we elevate his Gators brand in step with the UAA. I am confident that it is.”
LEARFIELD is a leader in media, data and technology services for intercollegiate athletics. The company unlocks the value of college sports for brands and fans through its omnichannel platform with innovative content and commerce solutions. LEARFIELD’s services include licensing and multimedia sponsorship management for college sports properties. Publishing, audio, digital and social media.data analytics and insights; ticketing software; ticket sales, premium seats and fundraising services; branding; campus-wide business and sponsorship development; and the venue technology system. Since 2008, he has been the Title Sponsor of his highly rated NACDA LEARFIELD Directors’ Cup, honoring the athletic divisions of all divisions.