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How to find the right technology for game-changing growth

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Opinion holder entrepreneur You are the contributor.

It is estimated that the average enterprise-level organization uses 75 or more technical tools on average. Clearly, organizations recognize the potential this has for their own growth — even if they’ve gotten a little too enthusiastic about hiring.

If you’re not yet sure how your current options will impact your business, understanding some of the key use cases can help you realize the potential.

Increased productivity

One of the most obvious ways businesses are using technology to drive growth is through automation. These tools take over both mundane and essential tasks that don’t require much thought or insight from your team. This gives employees more time to focus on higher-level activities, while reducing the risk of human error that can occur when performing repeatable low-level tasks.

For example, research shows that marketing automation tools increase sales productivity by 14.5% while reducing overhead by 12.2%. The marketing of this software helps increase leads by helping marketing professionals better recognize qualified leads and improve the nurturing process.

Automation can help with other tasks that are not customer-facing. From processing bills and vacation requests to synchronizing schedules to set up meetings, it can handle a myriad of “behind the scenes” tasks that streamline your work and boost your productivity.

“[This leads to] Rather than simply taking workers out of the equation, as has been erroneously suggested in the past, they should let technology do the “boring” aspects of their jobs, leaving them where they can focus on more important tasks. is to help people. ”Daryl Selland wrote: quality magazine. “It’s a long way from the concept of pushing a button and letting the machine do all the work, but advances in technology make it seem that way. “

Related: How to use automation as an entrepreneur (and avoid the pitfalls)

Improve customer service

Positive interactions with brands make a big difference in building lasting loyalty. According to a Microsoft survey, 69% of consumers feel that customer service is critical to building brand loyalty.

An Envision Consulting blog post explains: Questions and concerns were resolved much more quickly. “

The right technology can also result in a more personalized experience that makes consumers more likely to make a purchase in the first place. I can. This can be used for email or social media campaigns that target user interests and behaviors more directly.

Better data means better decisions

Without sound information to back up your decisions, you can lead your company completely down the wrong path.

Again, technology can drive growth. This time, we will help leaders make data-backed decisions. Technical resources not only help collect and aggregate data, but many tools provide analytical insights based on this information to guide decision making.

Specifically, a PwC study of more than 1,000 senior executives found that “highly data-driven” organizations significantly improved their decision-making processes compared to their less data-driven peers. It turned out to be three times more likely. High-quality research can help you be more proactive about making the necessary changes and feel more confident that you’re on the right course of action.

Technology tools that collect and analyze data can also help break down the information silos that often occur in large companies. This gives the entire team a more complete view while enhancing cross-departmental collaboration. When everyone has access to information that helps them work more efficiently, the end result is increased productivity and a better customer experience.

Related: Good decisions require good data

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A recent survey of 2,000 American adults conducted by Propel Software found that inconsistent product information was the biggest deal-breaker for consumers to ‘break up’ with the brands they use. .

There is no denying that the right combination of tools can greatly streamline your work. Even activities that don’t seem to contribute directly to your bottom line can accelerate growth by being more productive and enabling you to better meet customer needs.

By evaluating your needs and available options, you can find the tools that will help you take your business to the next level and achieve the massive growth you’ve always wanted to achieve.

Related: Why a Community-First Approach to Web3 Marketing Works Most Effectively